Yesterday Paula Tomkins, CEO and Founder of ChannelNet, gave me a fascinating demo of the OneClick Loyalty online solution her company offers to dealers. The sales and pre-sales processes are pretty standard, but their solution keeps in touch with the customer after the sale, arranging service, communicating recalls, congratulating anniversaries, and even arranging the purchase of the next car. It’s a far cry from the random emails and snail mail most dealers use today. I think an integrated solution like this is where dealers need to go, not only to keep in touch with customers after the sale but to retain them for future sales.
I’ll be writing up a full review for The Drive soon.